My Farm
A Unique Journey from Concept to Execution
Seasonal content for the lead game feature
The feature's content started as a classic farm world concept based on realistic look & feel guidelines.
Its style evolved into wider themes with time and the desire to upgrade the players' experience.
In the latest, the player joins Sunny the squirrel on a time-traveling adventure!
Since its launch, the My Farm feature has had an incredible impact on the studio's main KPIs.
*Liquid & Grit May 2021 Casual Report
Given the feature's great success, we later created My Farm 2.0 - a new and improved farm version!
This version was designed as a more story-driven and
player-centric experience, leading to increased engagement.
The platform invites players to enjoy
unique, exciting seasonal CRM stories...
Which supports an ongoing personal
permanent farm development adventure!
As well as the incorporation of various
IPs-based collaborations & stories!
