My Farm
A Unique Journey from Concept to Execution
Seasonal content for the lead game feature
The feature's content started as a classic farm world concept based on realistic look & feel guidelines.
Its style evolved into wider themes with time and the desire to upgrade the players' experience.
In the latest, the player joins Sunny the squirrel on a time-traveling adventure!
Since its launch, the My Farm feature has had an incredible impact on the studio's main KPIs.
*Liquid & Grit May 2021 Casual Report
Given the feature's great success, we later created My Farm 2.0 - a new and improved farm version!
This version was designed as a more story-driven and
player-centric experience, leading to increased engagement.
The platform invites players to enjoy
unique, exciting seasonal CRM stories...
Which supports an ongoing personal
permanent farm development adventure!
