Resume
Experience
2023 - Current
LEAD NARRATIVE DESIGNER
Playtika New Game Studio
Leads the studio's creative vision; responsible for storytelling, character design, and all product, branding, and monetization copy.
In charge of concept development and coordination with the design and art team,
as well as presenting to various stakeholders.
2022 - Current
CREATIVE DIRECTOR
Cellotex
Leads the company's creative strategy and team; responsible for design, branding, and product development.
2020 - 2022
COPYWRITER & CONTENT LEAD
Solitaire Grand Harvest
Supertreat a Playtika Studio
Product-wise, I led the content, concept, storytelling, and communications aspects.
I was a founding member of the “My Farm” feature. Responsible for connecting the mechanics with a story supported by an engaging visual evolution.
My role included developing ideas, narratives, and content from initial concept to final execution while aligning all relevant stakeholders. During the execution process,
I have been art-directing junior writers, concept artists, 2D artists, and animation artists.
UX Microcopy & concepts for various game features communications. Character narrative design, Tutorial communications, and in-app video scripts.
I created the game Style Guide, game story design, and character design during my tenure.
2019
CREATIVE COPYWRITER
King, Zynga, GSN, Geewa, Huuuge, etc.
Liniad
My primary role was creating unique concepts and video scripts for various mobile game clients. Collaboration with Animators, Creative Directors, and UA team leads.
2018 - 2019
SCRIPTWRITER & COPYWRITER
Coin Master
Moon Active
A few freelance collaborations with the Creative Marketing team. Exciting first
professional steps in the gaming world!
2017 - 2018
CONTENT TEAM LEAD
The Today Tonight show with Guri Alfi
Keshet, Channel 12, Nawi Pro
This daily show holds the longest on-air for an Israeli late-night. My work focused on the scripted monologue part.
2015 - 2018
SCREENWRITER
Herod Islands (איי הורדוס)
Feature Comedy Film
Theatrical Release in Aug 2018
The picture was distributed by Transfax productions and opened in cinemas complexes across Israel from 16.8.18.
Supported by Yehoshua Rabinovich
Tel Aviv Foundation for the Arts.
2016 - 2017
HEAD WRITER
Space Tripping
Graphic Novel
The Fruit of a collaboration with the creator, Eyal Be. An English-written graphic novel, Sci-Fi comedy yet to be fully completed.
2016- 2018
HEAD EDITOR & WRITER
Front Raw
Online Film & Television Magazine.
The magazine offered versatile readings of Israeli film and television creations.
Received support from Mifal Hapayis
to further its activity in 2017.
2015 - 2016
PROGRAMS COORDINATOR
The Cymbalista Center
Tel Aviv University
Events lead, content writer, public relations and press directory.
2014 - 2015
TEACHING ASSISTANT
Of Prof. Dan Laor
Tel Aviv University
Education
2013 - 2017
Tel Aviv University
MA
Tel Aviv, IL
The Literature Department,
Research and Thesis route.
Graduated cum laude.
2009 - 2012
Tel Aviv University
BA
The Literature Department,
Creative Writing program.
Tel Aviv, IL
HONORS
2017
2016
Scholarship from the Sverdlin institute for Latin America History and Culture.
Scholarship from the Jacob and Shoshana Schreiber cathedra for contemporary Jewish culture.
Professional skillset
Narrative Design & Storytelling
Creative Director
Teamwork & Collaboration
Google Suite, Jira, Monday, etc.
Languages
Hebrew: Native
English: Full Professional Proficiency
Spanish: Professional Proficiency